Who we are

About iknow

In 2018 we became part of the Snaptrip family when we were acquired by the Snaptrip Group with a goal to help our customers become more spontaneous and book a last minute holiday. By combining over 60,000 professionally managed properties along with thousands of independently owned homes and offering great last minute discounts across these properties, we are able to provide our users with a great choice, in turn fuelling enquiries and bookings for our partners.

We bring together the UK’s best online accommodation marketplaces dedicated to cottages, lodges, hotels and villa holidays. We aim to offer our customers the widest choice of properties, at the best price. From spontaneous coastal holidays with a loved one to exceptional half term family deals, big group getaways, Christmas cottages and much more – we aim to make it as easy as possible for you to take a break.

Find out more about the group and the rest of our brands.

The Snaptrip Group

The Snaptrip Group comprises of:

Our mission

Our mission is to make taking a staycation easy and affordable for everybody.

Our core values

We believe that there should be a property for everyone; regardless of their budget, timing or who’s going. We always strive to ensure our customers find the right holiday for them at the best possible price for every possible budget. We understand that while all of our customer’s needs are different, we know and appreciate the value in the experience they want to take and will champion on their behalf the best price and discount at all times.

We are trustworthy

We will only work with suppliers who can 100% guarantee the validity of their inventory and the security of our customers’ holidays. We will work tirelessly to ensure our website focuses on truth, as we know how difficult it can be to find the perfect place to stay. We are here for you if and when you need us.

We are pioneers

We focus on price, we focus on live availability, we focus on discounts and we look to the future not the past. We will always strive to make booking your holiday easy by solving complex problems in simple ways, never accepting the status quo.

We are inspirational

We share our zest for life and love of the UK in everything we do. People come to us not just for breaks but to broaden their horizons. We build the tools that inspire our customers to find the perfect place to stay, whether they want to sit by the fire or climb a mountain. We make it easy to find good times. We’ll take a customer’s idea, no matter how vague, and turn it into their perfect trip.

Find out more about the Snaptrip Group.

Become a member for free and enjoy exclusive deals and discounts on the biggest selection of UK properties. Please note iknow is part of the Snaptrip Group, and as such, you will receive communications from Snaptrip.

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  • See your previously viewed properties

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  • Discounts exclusive to members
  • Save & share your favourite properties
  • See your previously viewed properties

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