Who we are

About iknow

In 2018 we became part of the Snaptrip family when we were acquired by the Snaptrip Group with a goal to help our customers become more spontaneous and book a last minute holiday. By combining over 60,000 professionally managed properties along with thousands of independently owned homes and offering great last minute discounts across these properties, we are able to provide our users with a great choice, in turn fuelling enquiries and bookings for our partners.

The Snaptrip Group

The Snaptrip Group comprises of:


A marketplace aggregating over 60,000 professionally managed cottages from big-name partners, Snaptrip provides live availability and a painless booking process. Payments are taken by our verified partners but by booking via Snaptrip you'll always pay the lowest price.


An enormous selection of hundreds of thousands of hotels worldwide, so whatever your trip, LateRooms can help you get your head down somewhere great. Whether it's your daughter's first concert, watching your football team win away, or just a business trip where you need a good night’s kip, LateRooms can help you make it happen without breaking a sweat.

Last Minute Cottages

Left it late to book your holiday? Fear not, Last Minute Cottages combine the best in professionally managed properties along with a huge range of independent cottages to offer you a great choice when looking for a late availability holiday.

Big Cottages

The ideal place to find group accommodation for your friends and family. On Big Cottages you’ll find thousands independent and professionally managed cottages, houses, holiday homes and group accommodation for 6 people or more. Big cottages, little prices.

Dog Friendly Cottages

A handpicked selection of the best cottages, lodges and holiday homes for you and your four-legged friend. All accommodation has exclusive last-minute and member discounts and the best price, guaranteed.

Villa Holidays

Thousands of holiday villas, apartments, and more across Europe and beyond, curated and aggregated in one place. From breathtaking scenery on the Amalfi Coast to vibrant beach resorts in Gran Canaria, the perfect holiday villa is waiting for you and your loved ones.


Combining over 100,000 holiday cottages, apartments, hotels, guest houses, campsites, cabins and more with inspiring editorial content, iknow aims to help users find amazing places to stay in the UK.

Our mission

We believe it’s time to take a break

Snaptrip Group brings together the UK’s best last-minute (and more) online accommodation marketplaces dedicated to cottage, lodge, hotels and villa holidays. We offer our customers the biggest and best collection of professionally managed properties with compelling last minute discounts. From spontaneous coastal holidays with a loved one to exceptional half term family deals, big group getaways, Christmas cottages and much more – we are experts at providing you with your perfect break.

Our core values

We are value champions

We believe that there should be a holiday cottage for everyone; regardless of their budget, timing or who’s going. We always strive to ensure our customers find the right holiday for them at the best possible price for every possible budget. We understand that while all our customers needs are different, we know and appreciate the value in the experience they want to take and will champion on their behalf best price and discount at all times.

We are trustworthy

We will only work with suppliers who can 100% guarantee the validity of their inventory and the security of our customer's holidays. We will work tirelessly to ensure our website focuses on truth, as we know how difficult it can be to find the perfect place to stay. We are here for you if and when you need us.

We are pioneers

We focus on distressed inventory. We focus on price, we focus on live availability, we focus on discounts and we look to the future not the past. We will always strive to make booking your holiday easy by solving complex problems in simple ways, never accepting the status quo.

We are inspirational

We share our zest for life and love of the UK in everything we do. People come to us not just for breaks but to broaden their horizons. We build the tools that inspire our customers to find the perfect place to stay, whether they want to sit by the fire or climb a mountain. We make it easy to find good times. We’ll take a customers idea, no matter how vague, and turn it into their perfect trip.

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  • Discounts exclusive to members
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  • See your previously viewed properties

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