Newcastle – how well do you know the UK?
The team from UK tourism and accommodation website www.iknow-northeast.co.uk will hit the streets of Newcastle tomorrow (14th January) to test local people on their knowledge of UK geography and the nation’s most famous landmarks.
Angel of the North, North East
A huge map of the UK will be placed in Eldon Square Shopping Centre and members of the public will be asked to position famous tourist destinations such as Stonehenge, the Blackpool Tower and the Giant’s Causeway.
This follows the results of a survey stating that around half of Brits didn’t know in which county to find the Angel of the North and 60 per cent could not identify Windsor Castle.
Of more than 4,000 people questioned, 49 per cent didn’t know where to find Stonehenge and one in four couldn’t place the Blackpool Tower in the county of Lancashire.
Of those questioned within the North East a third struggled to place Loch Ness in its rightful county of Invernesshire and 45 per cent could not recognise the Clifton Suspension Bridge.
Marcus Simmons, iknow-uk.com managing director, said: “After our research showed that Brits know the whereabouts of foreign tourism attractions like The Coliseum or Anne Frank’s Museum better than those in their own countries, we wanted to hit the streets and see if people in the North East could fare any better.
“We know that many people are booking their summer holidays this month so there is no better time to put people to the test with our map to encourage them to get outdoors and rediscover all the fantastic attractions the UK has to offer.”
With around 60 per cent of Brits having enjoyed a UK holiday in the last year iknow-uk.com has launched www.iknow-northeast.co.uk to encourage even more holidaymakers to get to know the North East.
The new website features a number of accommodation options from holiday cottages to boutique hotels and B&Bs from across the region.
Founded by Marcus in 2003 with the iknow-yorkshire website, iknow-uk now operates 13 regional websites for accommodation and hospitality providers including hotels, guest houses, holiday cottages and B&Bs.
iknow-uk’s websites cover the UK’s most popular tourist regions and are visited by almost a million users each month.
For more information, visit www.iknow-uk.com.
