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iknow the UK – do you?

Tuesday, October 27th, 2009

Plymouth – how well do you know the UK?

The team from UK tourism and accommodation website www.iknow-uk.com have hit the streets of Plymouth today (Tuesday 27th October), to test local people on their knowledge of UK geography and the nation’s most famous landmarks.

Passers by were asked how well they knew the UK

Passers by were asked how well they knew the UK

A huge map of the UK was placed in Sundial Square from 10am and members of the public were asked to position famous tourist destinations such as Stonehenge, the Angel of the North and the Giant’s Causeway.

This follows the results of a survey stating that around half of Brits couldn’t identify famous landmarks such as the Clifton Suspension Bridge and a quarter didn’t even know in which county to find Land’s End.

Of more than 4,000 people questioned, 49 per cent didn’t know where to find Stonehenge and one in four couldn’t place the Blackpool Tower in the county of Lancashire.

Of those questioned within the South West a third struggled to place Loch Ness in its rightful county of Invernesshire and two thirds could not recognise Windsor Castle.

Marcus Simmons, iknow-uk.com’s managing director, said: “After our research showed that Brits know the whereabouts of foreign tourism attractions like The Coliseum or Anne Franks museum better than those in their own countries, we wanted to hit the streets and see if people in the South West could fare any better.

“We put people to the test with our iknow map and encouraging people to get outdoors and rediscover all the fantastic attractions the UK has to offer.”

With more than 60 per cent of people in the South West having holidayed in the UK this year, iknow-uk.com is introducing leisure and hospitality to its regional websites to sit alongside thousands of accommodation options across the UK.

www.iknow-devon.co.uk and www.iknow-cornwall.co.uk are the latest websites to feature leisure attractions so users will now be able to book activities to enjoy on their UK break as well as their accommodation – making iknow’s websites one stop shops for planning a UK getaway.

Founded by Marcus in 2003 with the iknow-yorkshire website, iknow-uk now operates 12 regional websites for accommodation and hospitality providers including hotels, guest houses, holiday cottages and B&Bs.

iknow-uk’s websites cover the UK’s most popular tourist regions and are visited by almost a million users each month.

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