Leading accommodation finding website; www.iknow-uk.com has done it again; winning their second Big Chip Award in three years.

iknow-uk is celebrating once again this week, after winning yet another prestigious Award. Now in their ninth year; the Big Chips are the top awards for ICT and new media outside London; attracting entries from the region’s best digital companies.

Judged by a distinguished panel of experts from organisations such as New Media Age, the BBC, Trevor Beattie’s new agency and The Chase, the awards are presented to companies excelling in the use of IT and digital technology.

iknow-uk were voted the Best of Lancashire and were presented with their Award at a glittering ceremony in Manchester’s New Century Hall last Thursday 24th. They were recognised for their regional directories which allow small, independent holiday accommodation providers to promote themselves online.

The key to the success of www.iknow-uk.com and their series of regional websites is search engine optimisation. Each directory site appears on the first page of Google’s natural search rankings for over 100,000 different, relevant search terms.

The sites now serve almost 1,000 customers and attract 100,000 visitors per week. They received over 3 million visitors and created more than £50 million in booking enquiries for iknow’s clients in 2006 alone.

The judges were impressed with the way the sites’ business model took advantage of the new marketing environment and voted them Best of Lancashire 2007.