Holiday Cottage Advertising
These days the internet is the number one resource for people looking for holiday cottage accommodation. In fact, the majority of people we asked wouldn’t consider looking anywhere else but the internet.
If you haven’t already, it’s definitely worth investing a few hundred pounds in getting a nice website for your cottage. Make sure it has a clean and simple design and is easy for people to use. Once you have a website, you’ll need to get people to find it. A great way to do this is with an advert on the iknow accommodation directory. Holiday cottage adverts on iknow are seen by millions of visitors each year, who can then click through to your website, call or email you for more information or book online to stay at your cottage.
And if you don’t have a website of your own, you’ll have no problem advertising your cottage online with an advert on the iknow website. You don’t even need to use a computer if you don’t want to, you can just phone us and we’ll make your advert exactly how you like it. Then we’ll update it as often as you like, for free.
Free Holiday Cottage AdvertisingMost cottage owners don’t have much money to spend on marketing their cottage and will want to know how to market a holiday cottage for free. The good news is that this is totally possible. Here at iknow, we offer free trials for cottage adverts. If your free advert generates you enough bookings that it would pay for itself then great, but if it doesn’t then just tell us and we’ll remove your advert with no obligation and no cost. It’s as easy as that. Request a free trial on iknow.
Another way to market your cottage for free is with Google Local. If you put your cottage on Google Local, it means that when people type things in to Google like ‘holiday cottage in Newquay’, your cottage could come up at the top of Google with a red pin next to it, and it could also appear on Google maps. Adding your cottage to Google Local is really quick and easy to do, just visit www.google.co.uk/placesforbusiness.
How to Advertise Your Cottage SuccessfullyIf you advertise your cottage in a newspaper or magazine, you only get a few lines to tell people why they should stay in your property. Your advert on iknow is different because you have plenty of space to make your cottage stand out from the others. So be sure to make the most of this by including all the best features of your holiday cottage. Our team of expert copywriters will be happy to write your advert for you for free, but make sure that you tell us about your Unique Selling Points.
Here are the key things you need to do to be successful when advertising your cottage:
- Photos. People will often glance at your photos first and make their mind up about whether they would like to stay in your cottage before they have read any of your text. On the internet, your competitors are only a click away so it’s really important that your photos are impressive. With your iknow advert, you can change your photos as often as you like for free, so your main picture could show your perfectly manicured garden in summer, and in winter you could change it to show the cosy log fire in your living room. You can have up to 16 photos in a gallery so that you can showcase your bedrooms, the kitchen, the bathroom and the view.
- Description. On the internet, most people skim read, picking out only the things that they think are important. Our copywriters are trained in writing for the internet and will make sure that each sentence is jam packed with the most useful information that will encourage people to book their holiday at your property.
- What’s included? If you include towels, a washing machine, a dishwasher, condiments, take away menus, toys and games, DVDs, candles or a luxury bath in the rental of your cottage then make sure that you include them in your advert too! Don’t leave people to guess what your cottage has to offer./li>
- What is there to do in the area? It’s important to tell people how they can expect to spend their time if they stay at your cottage, particularly if you would like them to stay for a week or more. How close is the nearest town and what is it like? Are there any tourist attractions nearby? If you accept pets at your cottage, where can people walk their dogs? If it is a cottage for two people, where can couples go for romantic days out?
With any cottage marketing plan, it’s important to know that what you’re doing is worth it. Yes you could buy an advertisement in the Yellow Pages or a magazine, but how will you know that people have seen it? How will you know that the advert has made you more in profit than what you have spent on it?
With an advert on iknow, you have access to a control panel that tells you exactly how many people looked at your advert and when. Not only that, we tell you exactly how many people phoned you, how many emailed you, how many viewed your website and how many booked online. You can access this data whenever you want, then with a bit of maths you will know exactly how much profit your advert has made you. The free trial option means that you can work all this out before you hand over a penny to us.
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